Supplier 360
BACKGROUND
Supplier 360 is a supplier profile tailored to buyer's business needs for evaluating supplier's lifecycle performance, risk, business engagement, and more.
We received lots of customer requests for the supplier information to be shown on the overview. A big challenge was designing a supplier overview that caters to the needs of different business roles. As we were integrating data from multiple sources including other buyer applications, external data providers, and data coming directly from suppliers, we need a design framework that accommodates a variety of supplier data, and easy to scale.
I led the summary page redesign to transform the existing summary page information hierarchy and envision supplier information to be easily consumed and leveraged by our users.
MY ROLE
I was the lead and solo designer— discovery, user research, design, testing
The team I was working with:
(1) Product Manager (Supplier 360),
(3) Product Managers (XFN team),
(1) Eng Lead,
(1) Engineer
PROBLEM
Old Supplier 360 summary page was barren, with basic supplier information like contact, location, and statuses. It didn’t feel to the users that the supplier is trustworthy.
DESIGN SOLUTION
Streamlining massive amounts of supplier data into one profile to enable user efficiency
RESULT
Increased customer satisfaction and adoption rate
The results we got were very positive in terms of qualitative feedback from our customers and end-users. And we saw a 10% increase in the supplier page views and 6%clicks from the page to other buyer apps. The customers who haven't adopted our Supplier 360 solution expressed their interest in adopting the solution.
LEARNING
Making orders out of chaos
The biggest lesson I learned from this project was: to make sense of complex information for new enterprise products and make them desirable, we must understand where customers are coming from, and focus on solving the end-user problems of the key use cases really well. I learned to trust my intuition to navigate the ambiguity at the beginning of the project, and listening to different perspectives but push the direction confidently with my own point of view. I learned to build alignment among stakeholders, focusing on one problem at a time, and being adaptable to shifted product directions.
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